Leveraging LinkedIn Part II
This is the second part of a 2-part blog. You can access Part I of ‘Polishing up your profile’ here. In that post we spoke about adding a professional profile photo and a summary statement, including past positions with at least some detail about achievements or focus in role, and ensuring that you have both relevant skills and recommendations on your profile. These elements put depth and detail into your profile, assisting you to show up well and to be recognised as a credible HR professional. Showing those you want to connect with what you offer and what stands you out is important. In short, it is easier to build your network online when you are clear about the value you bring.
So how do you build your influence online?
Engage around business issues that matter to you
One of the big advantages of LinkedIn, in addition to it being the number one professional networking site, is that it is what we describe as a ‘living network’. By this we mean that you can interact and engage regularly with your network (or connections) through sharing updates, liking and commenting on posts that resonate with you. This allows others to get a sense of what you believe in and what you place significance on.
Expressing your viewpoint on HR and business issues develops your online presence and over time, your online influence, especially if the issues are topical. You become known for your knowledge and experience in the area you choose to build, that could be learning and development, change management, coaching, leadership, general people management issues, and so on.
Publish your own content on LinkedIn through Pulse
Taking this a stage further, you can deepen your influence online through creating and publishing your own content to LinkedIn using the LinkedIn publishing tool ‘Pulse’. This is a great way of sharing your expertise and thinking, and signposting where your strengths lie. Here is a beginners guide to publishing on LinkedIn if this option is one you would like to explore: http://blog.hubspot.com/marketing/linkedin-publishing-beginner-guide
Use LinkedIn to find content to share
Looking for good content to share on your platforms? Don’t forget that Pulse is a good source of content too. You can use the search function, selecting ‘posts’ and enter keywords such as HR, Coaching or Leadership, to find new information and good sources. When you come across a post that you enjoy, click on the publisher of the post to see what else they have published. If you like what you see, follow the person who published the post and their future posts will reflect in your news feed on your home page. In this way you build up a feed of content that is valuable to you and relevant. You can also set up newsletters on LinkedIn that deliver content to your inbox.
Keep top of mind in your network
Being active on LinkedIn helps to keep you top of mind with others in your network. That’s important in this day and age. You can also use the messaging function to touch base with a contact every so often, sharing something of interest to them.
LinkedIn is a rich source of content, a publishing platform, a platform for building your online presence and it provides a mechanism for you to keep top of mind in your network. Are you crafting your online presence and influence?
If you would like to build professional networks and influence, we can assist with arranging individual sessions or workshops for your team. Contact Bongiwe on 011 544 4400 / email firstname.lastname@example.org for more information.