Employee Comms – 5 things to think about
Why is employee communications so important?
According to the Chartered Institute of Personnel and Development (CIPD) in the UK, effective internal communications is essential for trust in the organization. It impacts employee engagement, the culture of the organization and productivity levels. But many employees do not feel they have enough information. The way we communicate, and want to communicate at work is also changing. We are seeing a move towards more visual, interactive and collaborative communications at work, and apps are opening up new ways for us to get better at getting it right.
In this blog we bring you 5 things to think about, all with the aim of improving your employee communications. We have assembled these tips from a wide range of sources. Are there more you’d like to add?
- Conduct a communications audit to find out what your employees are actually using, advises John Rampton from Inc.om. and establish clear policies around use. At Cisco, apps are approved by a board that includes representatives from different businesses within the company. You want employees to take a level of responsibility when transferring business sensitive information. You also want a level of protection of company assets.
- Measure the success of your internal communications. Your employees are effectively your brand ambassadors. Coca Cola runs a formal Coca Cola Ambassador programme that assists their staff to better communicate both internally and externally, especially around pressing issues affecting the business. If you don’t know how you are shaping up, how can you improve what you are doing? If you are looking for tips on how to measure, read this Forbes article.
- Try to reduce email overload, says Edelman, producers of the Annual Global Trust Barometer. You can do this by maintaining a company wide ‘master’ email calendar, and aiming to bundle communications into smarter, related sets. Make it your goal to send our fewer emails on the whole.
‘Create guidelines and checklists for content creators before they hit send on one-off emails, and prioritize messages so employees understand at-a-glance which require immediate attention and action.’
- Value 2-way dialogue and ensure there is narrative woven into your comms, says the CEB. One way to think about it could be to view your role as prompting robust discussions about the company. And lastly, …
- Make it more visual and expressive. You are likely to get more engagement with your content if you apply some creative thinking here. We found this article showing how screensavers could be used for internal comms. Infographics have also become a popular and effective way of digesting information and presenting it in an easy to understand way. Here is an infographic to illustrate what we mean: “Most companies are terrible at listening. Here’s how to be different.”